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What is Points of You® ?

Points of You® was founded in 2006 by two creative entrepreneurs – Efrat Shani and Yaron Golan.
Since then, the Points of You® tools have been translated to more than 25 languages and our workshops have opened the hearts and minds of more than 100,000
people across the globe.


It's a coaching game that use the language of today’s world - the powerful language of Photos, that inspires and provokes the mind.

The games are based on associative links between photograph, theme and the issue we have chosen.

Each photograph depicted on the Points of You® cards was selected out of thousands of available photographs to achieve this one purpose:
introducing a theme through visual stimulus that has no direct or obvious connection to it, thus stimulating our entire rational and emotional system. 

Why Points of You® ?

A cornerstone of the Points of You® method is the interaction between the right brain, the intuitive and emotional half of the brain, and the left brain,

focused on logic and analysis.

This occurs when we look at a photograph and a word at the same time.

The photograph stimulates our right, creative, brain while the word activates the left, analytical, brain.
The simultaneous stimulation of the two brain hemispheres creates a struggle between the emotional and the rational,
momentarily “shorting out” the vigilant defense mechanisms of our mind.


This “deliberate confusion” gives the mind a short respite from
our preconceived ideas on how things “should” or “ought” to be, and allows our mind to open up to new places inside ourselves,
shifting our point of view.

Points of You® philosophy

What makes the magic happen? How does it work?
We explore points of view - that’s what we do here at Points.

We believe that every thing: people, objects, situations, music, tastes… every little thing in life has countless points of view.

The real challenge is to look at things from a new viewpoint, one that was previously out of our sight.

We believe that change almost always starts when we are open and ready to take a chance and look at things from new perspectives,
new points of view.

Being aware and fully present is the first step toward shifting our point of view, and in effect – toward personal, professional and even organizational development.


 Get in touch to learn more.

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